Macro environment Essay

Our product and all of the other actors ope compute in a large macro environment of forces that shape opportunities and pose threats to the company is k at presentn as macro environment. Six largely uncountable external forces deviate our products market activities. And also it influences purpose making, and strickle its performance and strategies. These factors include the economic, demographics, legal, political, and societal conditions, technological changes, and cancel forces Elements of Macro-EnvironmentDemographic EnvironmentDemography is the study of human populations in terms of size, destiny, location, age, sexuality race, occupation and other statistics. The demographic environment is of major interest to marketers beca habituate it involves concourse.Economic EnvironmentMarketers require acquire power as well as people. The economic environment consists of factors that affect consumers purchasing power and disbursal power patterns. Marketers must pay close attent ion to major trends and consumers spending patterns.Natural EnvironmentThe natural environment involves the natural resources that are needed as inputs by marketers or they are affected by marketing activities. Environmental concerns have grown steadily during the past three decades. Marketers should be aware of some(prenominal) trends in the natural environment.Technological EnvironmentThe technological environment is perhaps the most dramatic forces now shopping own destiny. Technological environment involves forces that create new technologist creating new product and marketing opportunities. semipolitical EnvironmentMarketing decisions are strongly affected by developments in the political environment. Political environment consists of laws, government agencies, government itself and pressure groups that influence or limits various organizations and individuals in a accustomed partnership.Cultural EnvironmentThe heathen environment is made up of institutions and other forces that affect a societys basic values, perceptions, preferences and behaviors. There are few cultural values which affect marketing decision making. These are persistence of cultural value, shifts in secondary cultural value, people views of organization and others.Environment factors that affect our green productDemographic effectI. Population growth and age body structure.Changes in demand patterns of products.II. Family structure changing.Changing households patterns. People are thinking of saving time, Increasing dual income families. triplex tasks at one time. Part-time jobs and business.III. More educationKnowledgeable people are tending to use more inconvenience and useful things.Economic personal effectsLawproductexportsnewgrowthprice & service opportunities of GNPSocial and cultural effectsSocial organization such as family, school, temple and culture of the society shape, beliefs, norms, values, and behavior of people should take into an account before the launching of our product. Majority of people are influenced by their culture. Therefore when we move to satisfy customer needs have to consider these factors and objectives should match with them.Technological effectsObsoletethereforeProducts featuresshould be up to date.FlexibleDurableEfficientEffectivePolitical legal effectsBusiness regulations influence and limit the behavior of Rules individuals and organization. Government PoliciesLawsGovernments bodiesPressure groupsConan is a green productLaw tax rate Public acceptance Easier to launch Emphasis on ethics & social responsibilityNatural effectsNatural environmentImpending of storage of raw materialincrease cost of dynamismIncreased levels of pollutionGovernment intervention in natural resources managementConan is a green concept which provides energy saving system and lightning system without any capital expenditure. This encourages deployment of energy efficient products. And also it is a disposable product.